How a 'Fauji' Wife Found Her Calling As A Holistic Fitness Professional - Story Of Priya Roongta

Updated: Oct 20, 2020

"As a Fauji wife life had been nomadic for many years and in the process, I was unable to really focus on one particular area of work. I kept dabbling in different creative fields, from interiors to personality development classes, to running a catering business from home, to working as business development manager and also working as Backend Operations Manager, till I finally found my calling as a Holistic Fitness Professional."

We interviewed Holistic Fitness Professional Ms Priya Agrawal Roongta who hails from Gurgaon, India. She shared how she got her hands dirty with multiple creative businesses before finding what she is naturally drawn to - Fitness. The story of Ms Priya is a beautiful example of someone who found powerful answers to the question of “What am I best at?”

Tell us about your business

I'm a freelance fitness professional. I provide lifestyle counselling which includes healthy diet solutions, overall exercise formats, rehab counselling and mental wellbeing tips. I curate wellness retreats and workshops for people looking at spending meaningful time understanding healthy living. FITWITHPRI is always looking at interesting collaborations with people who believe in holistic fitness delivered with integrity, passion and undivided focus on the client.

From where did you get the inspiration to start the business?

I have studied to acquire many Internationally recognised certificates. I did not want to get tied down to a place and routine. So I started freelancing. I created my Brand FITWITHPRI so as to gain recognition and get more reach in the wellness industry. During my interaction with professionals in various seminars and conventions, I realised the immense potential a business module could have. It not only helps me achieve my own fitness goals but also make a difference to the people around.

Since how many years are you in this business?

FITWITHPRI is about 4 years old.

Walk us through the step-by-step process that you went through to get to where you are today.

I started out to acquire my first professional degree in fitness in 2012. Slowly I had acquired many Internationally recognised Certificates. After that, I created a brand that resonated with my profession and name. Came up with FITWITHPRI. I created a logo and also the promotional content was developed I tied up with various organisations and individuals to use my expertise and created a niche for myself. I tapped on my friends and acquaintances to help me grow. My friends pitched in with their knowledge and knowhow to create content for my social media platforms. My social media platforms generated a lot of enquires establishing my trade. I have used my social media platforms to help me grow and reach where I am as of now.

How long were you running the business before you started paying yourself? How did you live through those first few months/years?

My investment in my business has been the money that I spent on acquiring certificates and knowledge. I had some savings from before which helped me fund all my programs and as I kept earning I have been able to fund for my studies and growth in the field. I do not have to pay for running my house, my husband is the sole provider. So I am free to utilise my money for my projects and studies.

How supportive is your family?

My strength has been my family and friends, they have been extremely supportive and encouraging in every which way.

Do you think, women are having more business opportunities because of changing social environment or not?

Absolute yes. There is so much more a woman can do today than ever before. Not only are women more focused but the mesh of social environment has changed to make it conducive.

If yes, what are the social environmental factors that have increased the prospects of women entrepreneurship?

The family is willing to support the woman more aggressively. There has been a shift in the mindset of men regarding women wanting to earn and have a business of their own.

Also, the government is creating funding opportunities for small and middle scale women entrepreneurs.

What problems do you face as an entrepreneur?

My biggest challenge has been finding consistent work. Probably that is a flip side of being a freelancer.

How much initial investment was required when you started the business?

Honestly, as a fitness professional, you only need enough money to fund your first professional course.

How would you like to educate other women to take up entrepreneurship roles?

Being your own boss is a big high! But it comes with a lot of discipline.

What are your future plans in terms of your business?

I intend to collaborate with various organisations and individuals to create awareness and programs to promote HOLISTIC WELLNESS

If a young girl walked up to asking for your advice and you only had a few minutes to give ‘em your best tip, what would it be?

"Be disciplined and consistent towards your goal and you will achieve what you set out to"

We believe each woman has a story and we need to hear these stories to inspire, encourage and empower each other. What is your story?

Also Read :

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Interview With Maya Simmons (Spiritual Psychologist)

Interview With Pallavi Kallur ( Fashion Designer)

Interview With Soumali Adhikary (Social Media Influencer)

The mission of Women Can Startup is to empower millennial women through features, interviews, stories, and discussion, we aim to create a community that helps young women see their strengths, develop self-confidence, and become well-rounded, independent leaders. We’ve put together some articles with the mission to empower women entrepreneurs on their journey to success. If you would like to share the story of your entrepreneurial journey with the world, email us at

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