Social media marketing is one of the easiest ways for any brand, business or enterprise to create a buzz. Businesses are hiring digital marketing experts who can help them improve their visibility on the internet, promote product awareness, and create meaningful discussions on various social media platforms.
This helps businesses to gain a wider reach at much lesser costs compared to traditional marketing and advertising channels. Every business can benefit from being on social media, especially on Facebook.
It provides powerful capabilities to any business page such as options to select advertisement package at minimal costs, create and join Facebook groups, analytics, promotion through contests, etc. All the features are indeed helpful for any business to create a strong online presence, engage potential customers and promote the business to the right audience.
Here are a few tips on how to promote your business on Facebook –
1. Create a Facebook business page and publish it
There are a number of things that you need to be sure of before creating a business page. Make a list of all the information that you need to fill for your business as this is how your business would be recognised. This would include business name, profile picture (which can be your business logo), cover photo, address, contact information, website link, opening hours for business, products, etc. Perform in-depth research, analyse the competition and study your target demographics before making these decisions.
2. Invite your friends and family members on Facebook to like and share your page
Immediately after publishing your business page, what you need to do is invite other Facebook members connected to your profile to like and share the page. This will create the initial buzz about your business and your immediate contacts would become aware of what you have started.
3. Curate posts on a regular basis including video content
It is highly important that you keep meaningful content flowing from your business page including videos regularly, or otherwise, your business may not be able to stand out and make a mark on Facebook.
4. Utilise features such as contests and events for promotions
You can engage the people who follow your page more effectively by creating offers or contest or event alerts. This increases the enthusiasm amongst the target audience as such activities are capable of attracting a greater number of people especially the youth.
5. Create and join Facebook groups related to your business
Facebook groups are a powerful medium where people having similar interests are part of a group. You can always create a Facebook group related to your business or join similar groups and post your content there if it is allowed. They provide a simple way to connect with other businesses and influencers.
6. Choose Facebook ads if it suits your budget
Organic growth in the number of followers can turn out to be a slow process. You can always opt for Facebook ads which target your specifically chosen audience based on location, age, gender, interests, etc.
What else can you add to the list? What do you think are the most important tips on how to promote your business on Facebook that a beginner should know about?